Faculty of Management and Social Communication

Time: 7-8 March 2013

Place: Faculty of Management and Social Communication, Kraków, ul. Łojasiewicza 4

Organizer: Department of Media Management and Economics at the JU Faculty of Management and Social Communication

Website: http://zarzadzaniemediami.pl

E-mail: rafal.maciag@uj.edu.pl

The Department of Media Management and Economics

at the JU Faculty of Management and Social Communication

is pleased to  hold the Internetional Conference entitled

"Media Management Theory and Practice"

under the honorary auspices of

the Rector of the Jagiellonian University

Prof. dr hab. med. Wojciech Nowak

The organizers of the conference believe that the advances in information and communication technology, the increasing role of advertising, the evolving concentration and monopolization processes, and the social and economic crisis have posed unprecedented challenges to the media.

In such circumstances, there is a growing need for proper media management. What is needed, is not only the more and more specialized knowledge from different areas, but also the development of many new skills. Hence, the debate will address the issues related to the three following questions:    

1. How to best define the concept of the media in the age of rapid changes that pose new challenges to the media, when information has become the new basic resource?
2. How should the media management and funding be arranged in the light of the redefined concept of the media?
3. How to preserve basic moral values in the more and more instrumentalized world of the media.

The participants of the conference are to include media scholars, experts in organization and management studies, economists, sociologists, and the people who have practical experience in media management. This range of participants aims to stimulate the interaction between theoreticians and practitioners.

The prospective participants should fill in and submit the Registration Form until 31 January 2013. The deadline for paper submission is 15 February 2013. The electronic version of the articles should be sent to the address provided below. The texts must not be longer than 10 pages.

The conference will be held at the Jagiellonian University on March 7 and 8, 2013.

Zakład Zarządzania i Ekonomiki Mediów
Wydział Zarządzania i Komunikacji Społecznej Uniwersytetu Jagiellońskiego
Ul. Prof. S. Łojasiewicza 4
Tel. 12 664 55 80
e-mail: rafal.maciag@uj.edu.pl

Academic Committee: Prof. dr hab. Bogusław Nierenberg

Organizing Committee: Dr Rafał Maciąg